Each spring, the Minnesota Zoo hosts the Beastly Ball, its largest fundraising gala of the year. This year it celebrates the revival of the only true wild horse species left on earth - the Asian Wild Horse. Among them, the Mongolian population is of particular significance because 80 of them are descendants of a stallion from the Minnesota Zoo. The event branding for Beastly Ball 2016 will tell this story in an artful and meaningful way.
Inspired by the rich cultural symbolism, the cloud motif, a significant icon in Mongolian art, emerged as the key visual element for the brand. Fluid, boundless and ever-changing, the cloud motif symbolizes not only the incredible revival of the species, but also the strength & resilience of the nomadic people on that land. Enclosed in the cloud motif is a folk art paper-cut horse in a traditional color palette - rustic gold, cinnabar red, indigo & China blue.
The design presents Beastly Ball 2016 in a splendid and exotic light, full of stories and cultural intrigues. The project deliverables include identity mark & pattern designs, comprehensive branding guidelines for cross-platform applications, and a full set of print collateral design. With budget limitation in mind, each design is presented with various material & execution options to help the client achieve the balance between quality and cost.
The official print pieces are mailed in stages to individuals and corporations in Minnesota. Following the branding guidelines, the client also hosts a special event page on the Minnesota Zoo website with the latest news and updates.
From Williamsburg, Brooklyn, the hub of art, hipster culture and indie music, Williamsburg Coffee Roasters is founded on the passion for artisan coffee. The client is seeking a visual identity that speaks the brand’s ever-evolving style and artistic heritage. We approached this challenge with a fluid open-canvas visual system - setting blank canvas within the geometric framework then allow individual pieces to evolve into unique designs of their own.
Following DaVinci Gourmet's global rebranding, the client Kerry Group APAC was looking for a new corporate stationery suite to reflect its fresh new image.
The design concept contrasts the rich signature DaVinci maroon & gold palette with full bleed & vivid drink imageries to give the classic brand a fresh fun twist. The suite includes letterhead, bi-lingual business cards & PowerPoint template.
Commissioned for the Bicycle global market, this deck combines key artistic elements of stonemasonry and carpentry inspired by traditional Chinese architecture. The red door on the case invites players inside to experience a new take on the classic Bicycle deck, with metallic silver tones and traditional Chinese color accents.
FROG offers eco-friendly cleaning products for modern Korean homes. Focusing primarily on young female consumers, we personified the name with the character creation of Johnny the Frog, making it a lovable and memorable brand.
As part of the Bicycle Chinese Zodiac series, this deck was inspired by Goat Year 1931, when Art Deco was de rigueur in Shanghai, China. The iconic Deco geometric style and bronze / emerald color scheme are featured throughout the deck, from the case, card back to custom Ace of Spade and pip designs.