Each spring, the Minnesota Zoo hosts the Beastly Ball, its largest fundraising gala of the year. This year it celebrates the revival of the only true wild horse species left on earth - the Asian Wild Horse. Among them, the Mongolian population is of particular significance because 80 of them are descendants of a stallion from the Minnesota Zoo. The event branding for Beastly Ball 2016 will tell this story in an artful and meaningful way.
Inspired by the rich cultural symbolism, the cloud motif, a significant icon in Mongolian art, emerged as the key visual element for the brand. Fluid, boundless and ever-changing, the cloud motif symbolizes not only the incredible revival of the species but also the strength & resilience of the nomadic people of the land.
The design presents Beastly Ball 2016 in a splendid and exotic light, full of stories and cultural intrigues. The project deliverables include identity mark & pattern designs, comprehensive branding guidelines for cross-platform applications, and a full set of print collateral design.
BRANDING / PACKAGING DESIGN / MARKETING COLLATERAL / WEB DESIGN
From Williamsburg, Brooklyn, the hub of art, hipster culture and indie music, Williamsburg Coffee Roasters is founded on the passion for artisan coffee. The client is seeking a visual identity that speaks the brand’s ever-evolving style and artistic heritage. We approached this challenge with a fluid open-canvas visual system - setting blank canvas within the geometric framework then allow individual pieces to evolve into unique designs of their own.
CORPORATE STATIONERY / T-SHIRT & MURUAL ILLUSTRATIONS
Following DaVinci Gourmet's global rebranding, the client Kerry Group APAC was looking for a new corporate stationery suite, an oversize mural and a collection of T-Shirt designs to reflect its fresh new image.
Corporate Stationery- the design contrasts the rich signature DaVinci maroon & gold palette with full bleed & vivid drink imageries to give the classic brand a fresh, fun twist. The suite includes letterhead, bi-lingual business cards & PowerPoint template.
PRODUCT DESIGN / ILLUSTRATION / PHOTO ART DIRECTION
Commissioned for the Bicycle global market, this deck combines the essential artistic elements of stone masonry and carpentry inspired by traditional Chinese architecture. The red door on the case invites players inside to experience a new take on the classic Bicycle deck, with metallic silver tones and traditional Chinese color accents.
BRANDING / PACKAGING DESIGN
FROG offers eco-friendly cleaning products for modern Korean homes. Focusing primarily on young female consumers, we personified the name with the character creation of Johnny the Frog, making it a lovable and memorable brand.
BRANDING / PACKAGING / MANUAL DESIGN
Logo & packaging design for Hammer & Anvil Audio- vintage style inspired by record players & sound wave diagrams.
BRANDING / PRODUCT AESTHETICS / PACKAGING / MANUAL / MOBILE APP VISUAL
Aries debuts its first airborne photo/cinema drone- BlackBird X10.
The primary clientele of this product is amateur to intermediate users. To differentiate from other more technical/pro-model counterparts, we want the design to show the invigorating feeling of flying and the endless creative possibilities of drone photography. We took a minimalistic graphic approach with vast white space, smooth flight path in the logotype and a collection of monotone landscapes - like a brisk flight in the clear morning sky.
The comprehensive branding program includes logo design & product application, a comprehensive design module for packaging, manual and accessories, mobile APP graphics and website design.
BRANDING / PRODUCT DESIGN / PACKAGING / MANUAL / PRINT AD
Product Credit: Adorama Camera, Inc.
PRODUCT DESIGN / ILLUSTRATION
As part of the Bicycle Chinese Zodiac series, this deck was inspired by Goat Year 1931, when Art Deco was de rigueur in Shanghai, China. The iconic Deco geometric style and bronze/emerald color scheme are featured throughout the deck, from the case, card back to custom Ace of Spade and pip designs.
BRANDING / PACKAGING / MANUAL DESIGN
BRANDING / PACKAGING / PHOTO DIRECTION & PROP STYLING
Creative Credits: Photography: Paul Lundquist, Food Stylist: Lisa Golden Schroeder
PRODUCT DESIGN / PHOTO DIRECTION
MARKETING COLLATERAL / PRINT AD / TRADE SHOW VISUALS
BRANDING / PACKAGING / UI DESIGN
BRANDING / PACKAGING
PRODUCT AESTHETICS DESIGN
Based on the manufacturer's existing prototypes, Fin was commissioned to design a simplistic and feminine cleaning system for the European market.
*Fin Studio did not take part in the making of this adorable commercial